Marketing Strategies For Small Business
Marketing strategies for small business is more important today than ever before. In 2018, it has been reported that there are 30.2 million small business in the United States. Running a small business is a very rewarding experience but also comes with its many challenges. One of the biggest challenges that small businesses face is […]
What is audience targeting and how to improve your ads for your specific user targeted advertising campaigns
What is audience targeting and how to improve your ads for your specific user targeted advertising campaigns: Audience targeting for online marketing campaigns is essential for success. The more defined your target audience is, in theory, the more successful your campaign will be and vice versa for campaigns without targeted audiences. Introducing strategic audience targeting […]
How To Develop The Right Marketing Budget
How to develop the right marketing budget We get the question, “What should my marketing budget be” from almost every business we talk with and it’s a great question. The problem is that there is usually never a simple answer. There are many factors that one needs to consider when developing a marketing budget. If […]
What is Google Adwords
What exactly is Google Adwords Google Adwords is a platform that provides creative tools, predictive forecasting results, audience builders, and critical insights that allow online marketers to effectively deliver results to their clients. This revolutionary service is the most used marketing tool in the world. In the United States alone over $116 billion was spent […]
How to Find an Online Advertising Agency
Find an advertising agency they way you would want your customers to find you Follow the golden rule of exploring advertising agencies. Search for your new advertising agency they way you want your future clients to find you. By starting your search with this rule, you’ll be able to see how ad agencies market themselves […]
How To Get High Quality Ad Scores
What Are Quality Scores For Google’s PPC Campaigns Quality scores are used by Google to determine how relevant an ad is and where were it should rank. A PPC ad on Google is made up of a text component, keywords, and a bid. Great marketers understand how each of these components work together to make […]
Online Video Ad Formats & Their Bidding Options
Displaying video ads on youtube and millions of 3rd party websites are trending to be one of the best ways mediums to spend your marketing dollars. Users watch videos and interact with websites in many different ways. For that reason, there are lots of different online video format options marketers have to choose from. These […]
What to Research For PPC Campaigns & Optimization
What to Research For PPC Campaigns & Optimization Google’s search engine alone accounts for over 3.5 billion searches per day. With that being said, Pay Per Click aka PPC advertising is the easiest way to appear in plenty of search results with in-market audiences. This type of search engine marketing (SEM) is the best way […]
Benefit From Online Marketing
5 Benefits From Online Marketing There are many options today when it comes to buying media or advertising. It’s important to do your research and find what’s the best option for your company’s objectives and also your budget. In this post we’ll attempt to the benefit from online marketing. The benefits below are not the […]