How Website Users React To Web Design
Websites that are well designed build instant credibility & trust
Website users have reported in studies that 75% of them judge a company’s credibility and trustworthiness based on their web design. In most cases a clients first impression of a company is the website which makes a quality web design essential to acquiring new business & clients. Converting website traffic to revenue can be difficult enough at times. The best way to improve the performance of a website is to not give consumers reasons not to go forward with the purchase/ hiring decisions and giving them a quality design that the user will enjoy. Think of the important decisions user are making on your website and ask yourself if you would trust a sub par website with those decisions. In most cases company’s are trying to complete online credit card purchases or leads that turn into hiring decisions. All of those require a higher level of trust and credibility so don’t have a website that leaves your users doubting your service. Contact our expert web designers to chat about how we can improve on your company’s web experience or visit our package pricing page to discover what an investment into your company will look like.
Increase website conversion rates
The goal of a website varies from website to website and from industry to industry. The goal of web designers & developers is to convert the web traffic to deliver the results that our clients are looking for whether that be online purchases, subscriptions, form lead, or phone calls. By providing a well designed web experience for the consumer, we increase the likelihood that web traffic will convert more on average. This is done by focusing on the conversions that are needed for success and transforming the web experience around them. It doesn’t take a genius to know that if a website isn’t user friendly then the users will most likely exit. It’s our teams mission to have a well thought out design that drives the web traffic to the important parts of our clients websites to convert on the actions that mean the most to them.
User friendly designed websites are more likely to be revisited
Repeat visitors are valuable to any online marketing strategy. Users that revisit convert to revenue at a higher rate and are more likely to refer your company to their circle of influence. Users have stated that 88% of them will not return to a website that has a poor design. Obviously if a user didn’t enjoy their experience then they will most likely not come back so it’s critical to growing your business online that you’re providing the best first impression and providing all the right content and web experience in a timely fashion. If you do not know if you’re receiving the same user to your website more than once, contact our team today to install data analytics to your website.
Proper navigation & links allow the users to operate the website efficiently
Part of providing quality user web experience is planning and designing proper site navigation. Allowing the user to explore the site and making it easier for them provides the freedom that users expect. If you talk to our design team you’ll constantly hear from us, providing a quality user experience is more avoiding common pitfalls instead of reinventing the wheel. When proper navigation is designed into the website, its helps our team direct traffic to the right pages which is used to increase website conversion rates.
Good Web Design Will Score Well With Google Core Web Vitals
Providing websites that rank well with Google’s criteria of what a good user experience is goes a long way with ranking organically. The watch blog WristAdvisor.com is a perfect example. They consistently outrank competitive watch blogs partly because their technical SEO outperforms. The theme is designed for speed and quick loading times which gives them an edge in search engine rankings.
Attract more qualified employee applicants
If you do not think that potential future employees are not scanning through an employers website before applying or making a final decision, then your misguided. Just like consumers, potential employees are judging a company’s success, credibility, and trustworthiness from how well its web design is. If you need a complete site redesign or just a careers landing page, our team of web designers are here to help!
