Find an advertising agency they way you would want your customers to find you
Follow the golden rule of exploring advertising agencies. Search for your new advertising agency they way you want your future clients to find you. By starting your search with this rule, you’ll be able to see how ad agencies market themselves and see their content creativity. This opportunity gives users the best way to evaluate real world campaigns to not only judge companies by the word but also their work.
Complete very descriptive keyword searches focused on hiring online advertising and/or marketing agencies, then wait
After you complete these searches, wait a while and see what type of target marketing you start receiving. Our bet is that you’ll start to see Youtube video ads and multiple types of image display ads across the internet. The way it works is that search engines like Google will classify you as an “in-market audience” for online advertising and/or digital marketing agency services. Companies like ours utilize Google’s targeting features to showcase our services to potential clients looking to hire our services. By implementing this wait and see approach, it’ll will give you the opportunity to evaluate an advertising agency’s ability to target in-market audiences which will deliver future value to you as a client.
Call or request a marketing consultation
Talking directly with an advertising agency is the best way to get down to brass tax. This is your opportunity to ask what they specialize in and what they don’t. Some marketing agencies are specialists that will provide add-on services and some are jacks of all trades. Don’t be afraid to hire multiple agencies to get the best service out of each one. We’ve listed some quality introductory questions that should always be asked on the introduction call.
- Do you build, maintain, and optimize all your campaigns in-house?
- Which services do you specialize in?
- How does the marketing fee structure work?
- How quickly are the campaigns built?
- Will you please describe your campaign preparation process?
- How do you provide transparent campaign results?
